How to Implement the Coca-cola Strategy

Many things changed in the world since 1886, but there is one pure and simple incident that still remains the same ie coca cola. Coca-Cola is a variety of strategies to retain market leader, in the market. But reminiscent of the atmosphere and its products are perceived happy customers, nearly 200 countries which at present more than a billion servings of Coca-Cola beverage enjoyed by consumers around the world. The world's largest beverage company has been through a long journey since the beginning of a modest beginning more than a century ago in order to maintain market leader.

John Styth Pamberton first introduced the refreshing taste of Coca-Cola in Atlanta Georgia. In May 1886, John Styth Pamberton an expert make the caramel-colored syrup in a brass kettle in his backyard garden. He was first to distribute its new product road to Jacobs Pharmacy (drug Jacobs House) by putting the syrup in a pitcher. With the price of 5 cents a consumer can enjoy a glass of the new drink in place of the sale, and the drink named Coca-Cola. Coworkers and business finance committee Dr. Pamberton of Frank M. Robinson suggested the name Coca-Cola in italics flowing now become world famous. 

In the first year of Dr. Pamberton sold 25 gallons of syrup raised in wooden barrels and then bright red color made it a special color that is used beverage brands nmor this one. Dr sebegai business results. Pamberton gross profit of $ 50 and spend $ 73.96 for the ad. In 1891 an Atlanta businessman named Asa G Candler took over full ownership of the business coca cola. In four years of its trading business has successfully expanded coca cola consumption in every state and U.S. territory. 

In 1919 the coca cola company in the group of investors sold for 25 million dollars. Robert W. Woodruff became president of the coca cola company in 1923 and his leadership for more than six decades has brought business success coca cola commercial products known throughout the world. To keep its products sold by Coca-Cola bottle-packing, all started from the idea of ​​a candy merchant Joseph Biedenharn of Mississippi A coca cola it offers packaged in bottles using the syrup shipped from Atlanta in 1894. 

The coca cola campany G Asa Chandler gave an exclusive bottling rights to Joseph B Whitehead and Benjamin F. Thomas of Chatanooga Tennasesa. This contact marks the start of a unique bottling system and Indonesia the coca cola company and is the basis of the operation of the soft drink company until now. To distinguish the coca cola bottle shape bottle with its competitors, was made a special bottle of coca cola contour bottle with a form designed by the root glass company in 1915.